You will start to notice how many potential new clients and good contacts you meet on average at each event and you will get better at picking up new leads. Not every person you speak to will want, or need, a lawyer, or will be able to help you, but some will. It is essential to get out and meet people so they can see you and find out what you do. Is it a better job, career progress, more clients, different types of clients? Once you have identified what you want to achieve then you can start to plan which sorts of events and activities are likely to bring you into contact with people who can help you achieve these aims.
If you want to work in entertainment law then go to every club and restaurant opening you can – its where show business people gather to be seen and photographed and where you are likely to meet new clients.įirst, identify what it is you are looking to achieve. They should instead be socialising with business organisations where the business clients go.
There is little point in a business lawyer networking and socialising with other business lawyers if the intention was to find new clients. The initial pitfall which many young lawyers fall into, is to assume that effort is the same as progress. To become known you will have to meet people and attend events where you are likely to meet new clients and helpful contacts. You can speed up the process of becoming successful, however, by building up your own personal following of clients giving you momentum, which will bring you and your abilities to the attention of those who can help you in your career or giving you more choices in your career. To become successful as a lawyer requires a number of positive qualities, hard work and, usually, time.
Client base online professional#
Growing your own professional client base –